FENDI is pleased to announce the FENDI Peekaboo Project in collaboration with iconic women, a charity initiative to raise funds for Kids Company, on the occasion of the opening of its new London FENDI boutique in New Bond Street on May the 1st. This initiative involves a special group of iconic women, who exemplify Great Britain’s creative and innovating spirit, invited by FENDI to personalise their own Peekaboo handbag, thus allowing for a completely unique and fully interpreted creation.


Working closely with Silvia Venturini Fendi and FENDI’s Atelier, the women have been able to bring their creations to life, continuing FENDI’s motto that ‘Nothing is Impossible’. The collaborators include artist Tracey Emin, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia-May Jagger, architect Zaha Hadid, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie.


From May 2nd the Peekaboo bags will be displayed in FENDI’s new flagship store on New Bond Street and will be available to purchase through a dedicated online auction launching from May 1st 2014. All proceeds from the auction will be donated to London and Bristol based charity Kids Company. This partnership will help Kids Company continue their vital work providing practical, emotional and educational support to exceptionally vulnerable inner-city children and young people in the UK. In line with FENDI’s motto, Kids Company never gives up on a child and are committed to helping children go on to lead positive and fulfilling lives.


The dedicated auction site, www.fendi.com/peekaboo-auction, will provide the opportunity to bid on one of the unique Peekaboo’s created by these iconic women, and buy the ultimate collectors piece. The online auction will open for bidding on Thursday May 1st at 6pm GMT and close on Friday May 30th at 6pm GMT. Accessing www.fendi.com/peekaboo-aucion from pc, tablet or mobile phones, users will enter the auction site. They would simply need to register and follow the instructions located in the HOW TO BID section. Bidders will always be able to check the status of the auction on the dedicated website and will be advised via a text message on their mobile phone in case their offer is overtaken by a higher one.